I help B2B SaaS companies fix their email and landing pages.
Lifecycle, launches, cold outbound, nurture, win back. Plus the homepages, landing pages, and pricing pages your sequences point to. Built from what your buyers actually say on sales calls.
75+ B2B SaaS companies. 150 documented before and after teardowns. One weekly newsletter.
Karis Health
Meru Health
Ayin Health
Kaiser Permanente
SmartCue
SingleComm
Opsera
RXMG
EverTransit
Moxie
Penelope
Telemedix
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career."
Where would you like to start?
Read first. Talk later. Or skip the line and book a call.
The newsletter
One B2B SaaS email or landing page torn down every Tuesday. What's working. What's leaking revenue. The exact line that should be rewritten.
Read it →1:1 coaching call
Bring a homepage, an email, a pricing page, a launch sequence. Leave with answers. For founders and marketing leaders who want input, not a full engagement.
Book a call →Work together
Sprint to rebuild one email sequence or landing page. Or a full email and landing page program rebuild. 75+ B2B SaaS companies served.
Schedule a call →What B2B SaaS founders and marketing leaders say.
"Ben has changed the game for our demand gen emails. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."
"Ben Watkins is an incredible copywriter who understands the art of persuasion. He helped us with CRO and all things copywriting, offering suggestions and improvements that made a huge difference."
"I really enjoyed working with Ben on a 2 week sprint to help us write our new website copy as we repositioned our brand and product offering."
Ten years writing for B2B SaaS.
I'm Ben. I run ThisIsCopy, a one person consultancy that helps B2B SaaS companies fix their email and landing pages.
I started in B2B SaaS marketing in 2014. Since then I've helped 75+ SaaS companies rebuild the surfaces buyers actually convert on. The work is mostly research: sales transcripts, win loss interviews, G2 reviews, competitor teardowns. Then sequences and pages get written from what buyers actually say.
Healthcare tech is my deepest vertical. 150 documented before and after teardowns. Plus fintech, dev tools, cybersecurity, HR tech, and vertical SaaS.
When I'm not writing, I'm reading. Or running. Or enjoying the great outdoors with my kids.
Pick a platform. I'm probably there.
Your email program and landing pages should convert.
I'll show you what's leaking revenue and rebuild it from buyer language.