A price they say yes to and a campaign that sells it.
I'm Ben. I set the price and write the campaigns. For B2B SaaS teams, that means demos booked. For creators, it means a launch without a discount.
Or just watch. See a teardown first.
Six kids in the house. Fun chaos every day.
"The first and only cold outreach I've responded to in my 20 year career."
Britt Prim, Karias Health. She answered my cold email. Then she hired me.
Where do you want to start?
Two kinds of people end up here. Pick one.
Emails that book demos.
Your list already knows you. Somewhere between the price and the email, it stops converting.
Cold outbound, conference sequences, and follow-ups, written from your sales calls. We start with a paid Read of your last 90 days of sends, including the offer and price you ask buyers to say yes to.
Then I write and run the emails for one segment. Judged on demos booked.
Price your offer. Then launch it without a discount.
For creators and freelancers launching a paid offer. You guessed the number. Nobody bought. So you ran a discount.
Price It is a self-paced course. Set the number first. Then plan the launch around it. The waitlist hears first.
Karias Health
Altitude
Ayin Health
Meru Health
Opsera
SmartCue
SingleComm
A bit about me.
I didn't start in marketing. I taught middle school. I worked as an EMT. I applied to nursing school three times.
The whole time, I was writing copy at night. In 2022 I quit my 9 to 5 to do it full time.
Most of my clients turned out to be B2B software companies. Smart teams with good products and a pricing page nobody wanted to own.
After 100+ of them, I keep seeing the same thing. The price is hard to understand, and the emails don't get answered. Then someone says the fix is more traffic.
So that's my work now. I help B2B teams through ThisIsCopy, and creators through Price It.
I live in North Carolina with my family. Six kids, counting the one due in November. I work out of our garage, which is slowly turning into an office.
What the people who hired me say.
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."
"Ben Watkins is an incredible copywriter who understands the art of persuasion. He helped us with CRO and all things copywriting, offering suggestions and improvements that made a huge difference."
Same guy on every app. Different cut.
Quick answers.
Who are you?
Ben Watkins. Founder of ThisIsCopy. I've written for 100+ B2B companies, including Sycle, Karias Health, Altitude, and Tomorrow Health.
What do you do for B2B SaaS companies?
I write and run the cold outbound, conference, and follow-up emails that book demos. It starts with a paid Read of your last 90 days of sends, and we count demos booked. It all runs through ThisIsCopy.
Do you coach creators 1:1?
No. Creators get Price It, the self-paced course. Same pricing work I do for B2B teams, pointed at your launch.
Do you share client results?
Only with their permission. Never their private numbers.
How do I get started?
B2B teams, book 15 minutes. Creators, get on the waitlist.
More attention won't fix a bad price. Pick a door.
B2B team, list not booking demos? Book 15 minutes. Creator, not sure what to charge? Get on the list.