It’s time to break out more copywriting examples. My favorite is the underrated copywriting lessons that boost conversions.
Copywriting examples are how I like to practice copywriting and what my readers enjoy the most (not counting my mom). Comparisons show how copywriting could be better.
These examples are some I wrote myself and some I found fascinating. They offer a mini-lesson on how to improve your copywriting and conversions.
Be a Storyteller In Your Product Descriptions
You can sniff a fake brand story a mile away. It’s bogus. It’s cookie-cutter. It’s inauthentic.
I like Top Of The Morning Coffee’s brand storytelling. It feels real. It feels like a friend talking to me. And that’s why it’s more than just copywriting — it’s conversational copywriting at its finest.
The product description talks like someone who understands coffee drinkers. Never undervalue the value of being relatable.
Make Your About Page Relatable
So many About Pages are boring. I don’t know why. Maybe people don’t like telling stories or getting too personal about how they discovered a cool idea.
About Pages are kind of like a first date. We get nervous, make small talk about the weather, and pretend to be someone we’re not. Ironically, the person we are on a date with would actually like us more if we were ourselves. Imagine that.
I get it. Being yourself is hard. Telling a story that sounds genuine and real is hard. Try taking a page out of YNAB’s About Page. It sounds like something I would want to read. Twice.
Try The 3-Point Headline Punch
The 3-point headline punch is something I made up. But I love it, and I’m sticking with it.
Delicious food (1 point), local chefs (2 points), delivered to you (3 points). Can you give your headline 3 points? Mealtime made simple is like negative points because it’s vague. I don’t even know what it means.
When you write your headline, make it clear what benefits the reader is getting. What stands out that the reader should know? Make those the highlight. Give them points.
The Rule of Three Shall Conquer Thy Readers
The rule of three means that people remember things in sets of three. It’s more memorable.
That’s what the bottom headline accomplishes. It tells you three things to remember. Three specific things that could be beneficial to the reader.
The bottom is also a lot more specific. The rule of three works even better the more specific you are in a headline.
Never Underestimate the Power of Rhyme
There’s a good time to use rhymes, and then there’s not. Just because you can rhyme doesn’t mean you’re an award-winning copywriter.
Premium wine any damn time speaks to the customer. I know wine drinkers want to drink wine any damn time. They don’t care what hour it is. Kids are in bed. Time to drink wine.
Find What Works for Your Brand
Copywriting examples are helpful to see what other brands do and how it works for them and their audience.
You have to find what works for your brand. These examples are designed to give you more ideas to test to improve your conversion rate. But you should also know your audience and what they want from your brand.
The more you know your audience, the more you know the kind of copywriting works for them.