Hi, I'm Ben Watkins
I write a newsletter that shares everything I’m learning about copywriting and marketing in B2B healthcare. I also help companies accelerate sales cycles with data-driven copywriting.
For the last 7 years, I’ve worked with hundreds of startups to fine tune their copywriting and marketing strategy.
During those years, I’ve helped launched an app, worked with some of the most prolific creators and startups, built a newsletter of 1k+ subscribers, and launched a $1 landing page course.
Now I (mostly) focus on helping health tech startups perfect their positioning and boost conversions.
From Teacher to Emergency Technician to Founder of a Copywriting Agency
The first time I ever learned about copywriting was from a Reddit thread. I was struggling to make ends meet as a substitute teacher and Emergency Medical Technician. So I built a side hustle as a freelance writer.
Then I discovered the power of copywriting.
As I hustled on the side as a freelance copywriter while working my day job, I consumed every copywriting book, enrolled in endless courses (probably too many), and did everything in my power to create the most powerful and compelling copy for clients.
Today, I share everything I’ve learned in my newsletter.
P.S. I also drink lots of coffee and enjoy endless adventures with my wife and five kids as we search for the perfect ice cream.