Newsletter

1 Practical Marketing Example

How Anchor Pricing influences people to make a buying decision.

Here’s the best definition of Anchor Pricing: “When faced with multiple options, people often compare the options and choose the one that they perceive as the best value.”

So the middle option $40 seems like a good value compared to $65. And because there’s a larger difference.

The color blue on the call to action also makes it stand out.

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2 Social Media Examples

I.

I looked at the top articles on Medium.com in a publication called, The Startup.

These stories share similar characteristics – Great Titles.

Here’s what makes them so great:

• • Personal story

• • Specific information

• • Relatable achievement

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II.

Last week I discovered Dr. Brian Sutter who covers sports injuries on YouTube.

A few YouTube copywriting tips:

• • He creates a curiosity gap in the title of the picture

• • He says “Doctor Explains” to add credibility to the title

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3 Copywriting Examples

I.

Dictionary words like simplified don’t add value.

Instead, break down simplified into 3 parts (faster, easier, and hoppier).

Make it fun with a play on words. And make it about the reader by saying “your”.

Voila!

II.

A lesson on product descriptions.

1. 1. Give it a personality (Zombie Pandan).

1. 1. Describe it like you would to a friend (Better Than Sex).

1. 1. Give it a strong adjective (Drizzle and Sizzle).

III.

A reminder that people read stuff that interests them.

Oatly’s email is an example of copywriting that is worth reading.

Turn a simple recipe into a complex math problem. Can you solve it?