Vague headlines. Confusing offer. Long sentences.
They spell disaster. I don’t care how brilliant your product is, if your copywriting sucks, your conversion won’t be optimal.
You need great copywriting for a great conversion rate.
So, here are seven copywriting tips to improve your brand’s conversion rate on your website, landing page, social ads, and emails.
Start with congruence
Congruence means there should be harmony in your copywriting.
The social ad language should match the landing page language. If readers click on your social ads and the landing page or website doesn’t match the feeling, they will bounce.
You need the copywriting to match up on every part of the funnel.
Split-test headlines
Finding the perfect headline requires testing a bunch of headlines.
So, what headlines should you be testing? Here are headline ideas you should be testing on your audience:
- The [product] for [the audience]
- The [fastest, easiest, smartest] way to achieve [goal]
- Get [benefit] for your [problem]
- Where [idea audience] gets [solution]
You’re missing on revenue because you’re not seeing what performs the best.
Make your call to action a different color
Your call to action needs to stand out on the page.
The best way to make sure it contrasts with the page is to make it a different color. Your audience is more likely to notice it when they scan your page.
Make your call to action value-based
Stop writing a cookie-cutter call to action. Write something that inspires values.
- Get Started vs. Get In Shape
- Learn More vs. Optimize Your Page
- Sign Up vs. Get Copywriting Examples
This simple trick makes such a big difference. You’re appealing to someone’s value rather than writing something vague.
Stop sounding like a robot
Write like you’re having a conversation with a friend. Write like you’re giving your friend advice on a topic.
- Our plant-based food is delicious, vs. Our planted food is oh, so delicious
- Olipop is delicious vs. Go ahead, try them all
- Healthy cereal that tastes really good vs. healthy cereal that tastes too good to be true
Write short sentences
You’re not getting judged on the complexity of your sentences.
Your audience needs to understand your offer, not wonder what it’s about. Make your sentences short and snappy.
Make it easy to read.
Offer visual social proof
I found this example of social proof that is beyond brilliant.
Bored Cow goes above and beyond — text and video. They make their social proof feel real. It feels natural.
Good copywriting makes everything clearer
If you want great conversions, you need great copywriting.
That requires understanding your offer, your audience, and the language to communicate between them.
These copywriting tips help improve every kind of offer for every kind of conversion rate.
You’ll be surprised at how little copywriting tweaks can make a huge conversion difference.