La Vie Ben Rose: Anchors, Brian, and Beer

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1 Practical Marketing Example

How Anchor Pricing influences people to make a buying decision.

Here’s the best definition of Anchor Pricing: “When faced with multiple options, people often compare the options and choose the one that they perceive as the best value.”

So the middle option $40 seems like a good value compared to $65. And because there’s a larger difference.

The color blue on the call to action also makes it stand out.

2 Social Media Examples

I.

I looked at the top articles on Medium.com in a publication called, The Startup.

These stories share similar characteristics – Great Titles.

Here’s what makes them so great:

      • Personal story

      • Specific information

      • Relatable achievement

    II.

    Last week I discovered Dr. Brian Sutter who covers sports injuries on YouTube.

    A few YouTube copywriting tips:

        • He creates a curiosity gap in the title of the picture

        • He says “Doctor Explains” to add credibility to the title

      3 Copywriting Examples

      I.

      Dictionary words like simplified don’t add value.

      Instead, break down simplified into 3 parts (faster, easier, and hoppier).

      Make it fun with a play on words. And make it about the reader by saying “your”.

      Voila!

      II.

      A lesson on product descriptions.

          1. Give it a personality (Zombie Pandan).

          1. Describe it like you would to a friend (Better Than Sex).

          1. Give it a strong adjective (Drizzle and Sizzle).

        III.

        A reminder that people read stuff that interests them.

        Oatly’s email is an example of copywriting that is worth reading.

        Turn a simple recipe into a complex math problem. Can you solve it?